Credijusto is a financial platform focused specialized in fast loaning services for emerging markets. Must Wanted Group created a long term positioning strategy which included reliable spokesmen allies. These spokesmen were transformed into opinion leaders in their fields; economics and finance. This allowed the CEOs to appear in the cover of Expansión's 30 promesas where they were ranked among the most important rising companies in Mexico. The communication strategy focused on a strong message that allowed the brand to reach its target audience through traditional communication channels. Press, interviews and strategic alliances were used to approach possible clients.