Drive to Fun

Drive to Fun
Cliente: BMW

México, 2020

For the prestigious German brand BMW, we designed a launch event at the middle of the pandemic lockdown. The brand was able to present their 2021 fleet in an outdoor experience at one of the biggest public parks in the city. The experience took place in an drive-in esplanade, where a car show and a performance by the Mexican most famous music group “Myst” took place. As part of the strategy, we created a welcome kit and several photo opportunities around the place.

Over 200 BMW cars and 700 people, including influencers and special guests from the BMW Auto Club, attended this special event.