Nelly Guinand

Nelly Guinand
Cliente: Nelly Guinand

Mexico, 2020 – 2021

We built an entire PR plan for the young Venezuelan fashion designer Nelly Guinand to help introduce herself to the correct Mexican fashion target. After an impressive career in New York, having worked with Carolina Herrera, Ángel Sánchez and Oscar de la Renta, she now brings alongside Pablo Centineo, a marketing specialist, the “Operación Calma” social project, which designs clothing under the Fair Fashion concept, supporting local seamstresses.

For her “Niña Malcriada” collection launch (Naughty Girl), we created a private event in a home located at the most exclusive area of Mexico City; where a group of exclusive targeted clients were invited to a launch party brunch where she presented the designs.